5 Questions to Answer When Designing a Website

When building a business or a name for yourself online, it is vital to give your website careful and lengthy consideration. You know that you want your website to work for you, but do you know how to accomplish this goal? Before beginning your web design, either on your own or with a professional, here are five essential questions to consider before diving in head first.

Question #1: Who is my target audience?

First and foremost, you need to understand your users. Obviously, a site geared toward businessmen is going to look a lot different than a site geared toward stay at home mothers, and you need to tailor your site to your clients' wants and needs to make it more attractive to them.

Question #2: What image do I want to project?

Think about the adjectives that describe your company. Are you smooth, sexy, and understated, or are you quaint, comfortable, and homey? Your website needs to be a reflection of these words in its design and content. Expert web designers will be able to convey your image in the design of your site.

Question #3: What do I need my site to do?

Do you want your site to be purely informational, or do you need your site to conduct E-commerce? Are you starting small and wanting to expand later as you add more inventory or services? A well-designed website will do what you need it do to now and grow with you down the road.

Question #4: What about SEO?

You want your potential consumers to be able to find your site, so search engine optimization (SEO) is important. Your site needs to include all the important aspects of SEO, such as keywords and backlinks, in order to make it competitive on search engines. A good professional web designer will be able to help you with this.

Question #5: What about mobile users?

Mobile device use is on the rise, and your site needs to work no matter what platform is being used to view it. You need to make sure that your site is ready for smartphones, tablets, and PCs alike.